I had SO much fun to bring this book to life!
Being allowed to use the original characters and digital elements of the book, gave me the freedom to create with Steve Rex and Daryl Dactyl and deliver a truly engaging video that shows the personality behind this comic style picture book.
Yodelpop is a digital marketing firm. The founders wanted a branded video intro that was not only short and catchy, it also needed to convey some of their corporate culture. The solution, a 5-second cartoon.
Special thanks to the cast of Spamalot, who provided the angelic chorus!
I always enjoy punching up someone else's raw video and seeing their reaction! To highlight the educational aspects of the video I developed most assets as chalk drawings. The remaining assets were developed and animated to add humor, increase engagement, and convey their business culture.
Don't be surprised if the intro is familiar!
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