Marketing Strategy
There are three simple rules to a successful marketing campaign.
- Know your audience
- Be genuine
- Provide value, don't ask for it
A deep understanding of your customer's challenges, goals, motivations, and digital hangouts will enable you to exceed expectations, generating even more customers and loyal brand fans.
Marketing Achievements
- Significant contributions to a 500% company valuation increase, in nine quarters, from $7M to $35M.
- Delivered a 40% increase in recurring revenue growth and almost doubled customer base.
- Achieved 250% of client’s 2-year membership goal in the first year.
- Delivered a 16% increase in client’s customers.
- Produced a 14% increase in client sales.
Campaign Achievements
- An immediate SaaS (Software as a Service) adoption rate of 95% for a Fortune 50 strategic partner.
- Increased SaaS adoption by almost 600% in one year for a Fortune 500 strategic partner.
- Email open rates 85% above the industry average.
- Email CTRs over 300% above the industry average.
- Landing page CTRs over 600% above the industry average.
Video Achievements
- Established my own video production company in 2004.
- Saved employer over $70,000 annually by establishing an internal video production department.
- Delivered sales video engagement rates of over 90%.
- Delivered sales video CTRs of over 100% industry average.
- Created a 52 video Help Series that reduced support calls by 24%.
The Importance of Content
Content may be king, but not all content is worthy of royalty.
Before you begin a video project be sure to ask yourself:
- Who is the audience?
- What value does the video deliver?
- What action do you want the viewer to take?
- Is that action worth the value the video delivered?
- How will you measure success?
Video Production Experience
- End-to-end video production, pre to post.
- Concept, storyboard, light, shoot, direct, edit, and effects.
- Produced five broadcast television commercials.
- Managed and produced hundreds of multimedia projects and am currently working on a movie short.
- Some clients include: The American Legion, Medtronic, Quarrels & Brady, Skylight Music Theatre, Spee-Dee Packaging Machinery, and Saloon on Calhoun with Bacon
Photography Experience
- 2 magazine covers - 1 international
- Products & Food
- Portraits & Headshots
- Events & Photojournalistic
- Landscapes & Architecture
- Nature & Macro